Gentle & Effective Solutions
Gentle & Effective Solutions
One of our leading concerns when developing our products is to ensure that they’re safe to use and gentle on the skin. Formulated in expert certified labs by highly qualified cosmetic chemists, making sure all the ingredients that
go into our products are ethically sourced and safe for
even the most sensitive of skin.
Safe & Sound
Safe & Sound
When it comes to developing our products, we make sure the ingredients we use are safe for all women, especially pregnant and lactating women. If an ingredient doesn’t match our strict safety standards or falls into a grey area
we simply choose to exclude it and scour the world for
a safer, equally effective alternative.
Thoughtful Perfuming
Thoughtful Perfuming
At various points in our journey as women, our sense of smell gets amplified and we become sensitive to certain smells. Especially during pregnancy, a mama-to-be’s nose is extra sensitive. We take this into careful consideration and only use mild, IFRA certified natural and allergen-free fragrances in our products. We try multiple scents for each product and have real mamas-to-be pick out the best one!
Conscious Packaging
Conscious Packaging
Apart from being incredibly meticulous about what’s inside the product, we put a great deal of thought into our packaging too. We wanted a product that would be easy to use, and reflect the simple, gentle aspect of our formulations. Especially for all the mamas out there who have little ones running around, the soft curves and turns are for you to love and your babies to play with, worry-free!
Tried & Tested
Tried & Tested
We hold ourselves to global standards and repeatedly revise the formulations until we are 100% satisfied with the touch, feel, efficacy, and dermatological safety of every product. We regularly do physical and chemical testing of products in our labs as well as certified third-party labs. We are incredibly hands-on with our manufacturing our own products and ensuring we test each and every one of them according to the rules of Food and Drug Administration (FDA) and Bureau of Indian Standards (BIS).
We understand that comes with knowing the products you're using are safe and effective, which is why we have practicing OB/GYNs test our product and review our complete ingredient list. Only once it’s approved do our products make their way to you.
Complete honesty
Complete honesty
We understand the confidence and reassurance that
comes with knowing the products you're using are safe
and effective. This is why we make sure this information
is always readily available. On our packaging as well
as our website, you’ll always be able to access a
complete ingredient list.
