The never-ever List

When it comes to filtering out the nasty stuff, we simply won’t compromise. We choose to steer completely clear of ingredients that don’t match up to our standards. Be it those that are just simply notorious, those that are unsafe for pregnancies, or ones that haven’t been tested for long enough to know what the damaging effects would be.

Some may be regulars
(READ PARABENS)
Some might come as a bit of a surprise
(A.K.A SALICYLIC ACID)

You'll never find these in any of our products.
Never. Ever.

What makes us say no:

Failing to meet FDA guidelines and posing a risk to pregnant and lactating women.

Not enough research or testing.

Divided opinions on the safety of an ingredient, putting it in a grey area.

the stuff we leave out

A-F

Alpha Hydroxy Acids (AHAs)
×

Alpha Hydroxy Acids (AHAs)

Why is it harmful?

Disrupts your skin barrier allowing other, potentially harmful, substances to pass through the skin.

Aluminum Chloride
×

Aluminum Chloride

Why is it harmful?

Controversial ingredient - however due to the fact that it may be cancer-causing and may pass into breastmilk; we believe it’s best avoided in our products. Falls under Category C of the FDA (Food and Drug Administration).

Artificial fragrances
×

Artificial fragrances

Why is it harmful?

May contain allergens and carcinogens that enter your body and can cause negative short and long-term effects.

Benzoyl Peroxide
×

Benzoyl Peroxide

Why is it harmful?

Harsh on your body, this ingredient poses a risk to your developing baby.

Cortison
×

Cortison

Why is it harmful?

Can have a negative impact on the growth of your unborn child.

Dihydroxyacetone (DHA)
×

Dihydroxyacetone (DHA)

Why is it harmful?

Due to a lack of research on this product, we 
believe it’s best to avoid adding it to our products.

dyes
×

dyes

Why is it harmful?

May contain toxins that enter the skin 
barrier and negatively impact your body.

G-R

Hydroquinone
×

Hydroquinone

Why is it harmful?

Due to a lack of research on this product, we believe it’s best to avoid adding it to our products. Falls under Category C of the FDA (Food and Drug Administration).

Oxybenzone
×

Oxybenzone

Why is it harmful?

Also known as endocrine disruptors, this ingredient 
is also classified as a possible carcinogen.

Parabens & Phthalates
×

Parabens & Phthalates

Why is it harmful?

Also known as endocrine disruptors, this ingredient is known to damage the reproductive system.

Petroleum
×

Petroleum

Why is it harmful?

Contains PAH which has toxic, or 
carcinogenic properties.

Phenoxyethanol
×

Phenoxyethanol

Why is it harmful?

Linked to irritation of the eyes and skin, 
as well as allergic reactions.

Retinol
×

Retinol

Why is it harmful?

Has been linked to birth defects. Falls under Category C of the FDA (Food and Drug Administration).

S-Z

Salicyclic Acid
×

Salicyclic Acid

Why is it harmful?

When used over a 2% concentration, 
it can be harmful to your body.

Sodium Lauryl Sulfate (SLS)
×

Sodium Lauryl Sulfate (SLS)

Why is it harmful?

Has been linked to birth defects in animals and 
can have degenerative effects on the body.

SOY
×

SOY

Why is it harmful?

Aggravates melasma during pregnancy.

Stearic Acid
×

Stearic Acid

Why is it harmful?

Not enough research or information is available on this ingredient. Which is why we believe it’s best to avoid adding it to our products.

Tetracyline
×

Tetracyline

Why is it harmful?

It can cause adverse effects on bone development as well as teeth discoloration of your developing baby. Falls under Category D of the FDA (Food and Drug Administration).

Toluene
×

Toluene

Why is it harmful?

Has been linked to birth defects.

Triclosan
×

Triclosan

Why is it harmful?

Has a possibility of posing a threat to growing fetal cells with a 50% chance of being present in the umbilical cord.