The never-ever List
When it comes to filtering out the nasty stuff, we simply won’t compromise.
We choose to steer completely clear of ingredients that don’t match up to our standards. Be it those that are just simply notorious, those that are unsafe for pregnancies, or ones that haven’t been tested for long enough to know what the damaging effects would be.
Some may be regulars
(READ PARABENS)
Some might come as a bit of a surprise
(A.K.A SALICYLIC ACID)
You'll never find these in any of our products.
Never. Ever.
What makes us say no:
Failing to meet FDA guidelines
and posing a risk to pregnant
and lactating women.
Not enough
research or
testing.
Divided opinions on the
safety of an ingredient,
putting it in a grey area.
